Festivals are gaining popularity world-wide. Previously the domain of hippies and the music obsessed, festivals of all kinds have now entered the mainstream. Hundreds of festivals for people from all walks of life will take place this year. These festivals require expert organisation to balance safety with hedonism and attention to detail with high end creativity.
This Distance Education course will enable participants to develop an innovative and multi-skilled approach to planning, managing and co-ordinating Festivals. It will also enable them to appreciate the value and importance of skilled Festival Management in an organisation or as a Festival Management professional. The course also includes a substantial Public Relations module.
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients.
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Co-ordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.
Definition of Festivals; the Benefits of Festivals.
Establishing Budget; Choosing Site Locations; Bringing Artists to Your Festival; Signing & Managing Artist Expectations; Handling Displays; Setting Your Art Festival Apart; Developing Marketing Strategies; Sponsorship.
Media Marketing & Management; Developing Target Audience; Operating Strategy; Choosing Site Locations; Signing & Managing Musician Expectations; Travel & Accommodation for Musicians; Backstage & VIP Passes; Musician Security & Safety; Crowd Control; Identifying Legal Requirements; International, Regional, Local Festivals.
Definition; Suitable Venues; Who to invite; the book swap; Materials, the Writer's Conference; Top tips for Festival Organisation;, the Programme; Case studies.
Setting Up Vendor Booths; Managing Food Vendors; Managing Wine Vendors; Working with Local Vendors; Operating Strategy; Sourcing & Working with Volunteers.
Managing Community Expectations; Engaging & Involving the Community; Traffic Control; Sourcing & Working with Volunteers; Generating Sponsorship Support; Community Relations; Defining the Community; the Importance of strong Community Relations; the Range of Community Relations Activities.
Key Motivating Factors; Establishing a Budget; Choosing the Venue; Operations Set Up; Identifying Legal Requirements.
Working to a Budget; Travel between Locations; Volunteers; Sponsorship; International & National Festivals; Preparing a Festival Action Plan; Media Marketing & Management.
Define Sports Festivals, Traditional Sport Festivals, Niche Sport Festivals, the Benefits of Sport Event Management, Designing the Sports Festival, Developing key objectives of the Sports Festival, the Sports Event Industry, Importance of Sports Events, Scale of the Industry, Structures, Participants, Staging Sporting Events Challenges & Opportunities.
Define Charity & Fundraising Festivals; Goals for a Successful Festival; Types of Fundraising & Charitable Festivals, Key Elements of a Fundraising or Charity Festival; A Model for selecting a Festival type.
Volunteers and Recruitment;, Volunteers in Leadership Positions; Training of Volunteers; Motivating Volunteers.
Organising Celebrity Events; Concerts and Launches; Television Related Events and Ceremonies; Fashion Shows; National Festivals; Galas and Special Themed Events; Dealing with Celebrity Agents; Celebrity Wish Lists.
Selecting the Right Location; Legalities; Destination Management Companies; Transport Options.
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.
Public Liability and Insurance; Accident and Incident Forms; Planning for Hot, Wet or Stormy Weather Conditions; Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release; Medical Emergency; Bomb Threat, Robbery etc., Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints.
The Crisis Management Plan; the Crisis Management Team; Crisis Communications; Crisis Action; Coping Under Crisis; 12 Laws of Crisis Management.
The Importance of Making your Event Environmentally Friendly; Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available. Types of Eco-friendly Events/Suppliers; Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them; Aspects of Sustainability within a Festival: Office & Event Management, Travel & Transport, Carbon Emissions, Waste Management, Water Management, Local Environment & Land Protection, Noise & Noise Pollution.
Determining Potential Sponsorship Market based on the Event Type, Time & Location; Assessing Selling Points of the Festival; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Festival Exposure.
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook, Twitter, LinkedIn, Blogs and Blogger.
The E-Commerce module is broken down into two sections. The first one deals with the Theory of E-Commerce and how to set up an E-Commerce solution for a business. It also goes into some detail on the various types of E-Commerce. The second section deals with web site design. This covers HTML, XHTML and CSS and serves as an introduction to web site design and development.
Characteristics Defining a Project; Projects vs. Processes; Global Standards in Project Management: Professional Organisations.
Project Management Methodologies. Defining the Project Manager's Multi Skilled Role; Key Project Management Responsibilities. Measuring Project Success.
Project Management Life Cycle Stages; the Difference between a Project Phase and a Project Life Cycle, Project Life Cycle Models.
Devising a Project Management Plan; Using Checklists and Flowcharts to Formulise Project Plans; the Advantages of Using Work Breakdown Structures (WBS), Organisational Breakdown Structures (OBS), the Use of Logical Coding Systems as Effective Organisation Methods, Critical Path Networks, Gaining Authorisation, Project coordination.
OpenProj is a free open source project management software application. It is designed to manage small to medium sized projects and contains all the tools necessary to manage various types of projects including extensive reporting facilities. OpenProj is also compatible with Microsoft Project making transfer of projects easy and straightforward.
Introduction to OpenProj; Downloading & Installing the Application. The Openproj screen environment: Gantt Charts, Using Network Diagrams, the Resources View, the Work Breakdown Structure Chart, the Resources Breakdown Structure Chart, the Reports Screen, the Task Usage Detail Screen, the Resource Usage Detail Screen, the Histogram Screen.
Setting up a New Project; Creating Sub Tasks, Setting Task Durations, Setting Task Dependencies, Modifying a Task, Adding Notes to a Task, Adding Resources to your Project. Work and Material Resource Types, Assigning & Modifying a Resource, Assigning Costs to a Resource, Adding Notes to a Resource. Inserting Milestones in a Project; Tracking your Project using Baselines, Creating Project Reports. Common Project Management Terms, Resources and References.
Internal Public Relations functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars, Exhibitions and Conferences; Audio/Visual Aids, Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing.
Blogs, Microblogs, Chatrooms, Delicious, Email, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
PR tactics, Optimising your Campaign, the Google Factor, SEO Tactics, SEO Guidelines, Factors influencing SEO, on-page and off-page SEO, CMS, Link Building. Link Building guidelines.
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics. Monitoring and Evaluation of Social Media Discourse; Trends and Value. Implications of Social Media for Corporate Social Responsibility.
The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools.
Preparation and Research; Speech Content & Subject Matter; Speech Delivery and Variety, Body Language, Eye Contact, etc.; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
The projects are an important part of the course. Each course participant is given 3 project briefs. Participants are asked at the end of the course to produce 3 Festival Event Proposals with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.
Anyone working in Event Management, in a senior or support position, or those who wish to make a career change to Festival Management. The course will also benefit anyone who has Festival Management as part of their job specification.
Successful students qualify for the Postgraduate Diploma in Festival Management (PG Dip. Festival Man.). The Postgraduate Diploma is awarded at Distinction, Credit or Pass Level. This course is accredited by the Institute of Commercial Management and is industry and internationally recognised in over 130 different countries worldwide.
Enrolment for this course is ongoing and the course will commence on the 18th May 2012.
24 weeks to 2 calendar years depending on individual progress.
There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this brochure we simply ask you to contact us by phone or email and ask to be booked in for a consultation; we will then arrange a time convenient for you.
£1,995
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft, cheque or online through PayPal via our payments page. All fees must be paid before the course starts.
Request a Brochure for this Course.
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.
Existing students can log in here.
Fitzwilliam Institute Group, 175-185 Gray's Inn Road, London, WC1X 8UE. Tel: 020 7812 0708 Fax: 020 7812 0650
