Conferences are at the forefront of modern communications, whether this is for internal communications (training seminars, retreats, annual general meetings, major annual conferences, for example) or as a vehicle for communicating with key audiences (such as press launches and some technical conferences). A conference is a generic term to describe a diverse mix of communications events.
This online learning course will teach students how to plan and organise conferences of any kind.
Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organisational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.
Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.
Definition, Benefits, Features, the Budget, Types of Conferences, the Conference Planning Team.
Suitability, Location, Availability, Size and Cost, Facilities, Configuration, Inspection.
Conference Topics and Timings, Speaker Acquisition, Where to find Speakers, the Briefing, the Conference Brochure, Design, Printing, Distribution.
Understanding the Objectives of the Press Conference, Defining the Target Audience that Should Attend, Planning Date and Time, Selecting and Booking Venue, Listing Logistics Requirements, Developing a Speaker and Presentation Plan, Reviewing Presentation Content with your Client, Timelines and Media/Press Invitations, Managing Confirmations.
Closing Your Events, Administration, Evaluation the Event, Methods of Evaluation.
Types of equipment used at conferences.
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce a Conference Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.
Anyone working in Conference Management, in an entry or support position, or those who wish to make a career change to Corporate Event Management. The course will also benefit anyone who has Conference Planning as part of their job specification.
Successful students qualify for the Certificate in Conference Planning (Cert. Conf. Plan.). The Certificate is awarded at Distinction, Credit or Pass Level. This course is accredited by the Institute of Commercial Management and is Industry and Internationally recognised in over 130 different countries worldwide.
Enrolment for this course will commence on the 18th May 2012.
6 weeks to 6 calendar months depending on individual progress.
There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this brochure we simply ask you to contact us by phone or email and ask to be booked in for a consultation; we will then arrange a time convenient for you.
£495
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts.
Request a Brochure for this Course.
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Distance learning courses are provided by the Fitzwilliam Institute Ltd.
Existing students can log in here.
Fitzwilliam Institute Group, 175-185 Gray's Inn Road, London, WC1X 8UE. Tel: 020 7812 0708 Fax: 020 7812 0650
